Kntnt's first international client, California based medical group PediaHealth, turned out to also be our first brand for children. Creating designs for a different market seemed difficult enough, more so with a demographic that the team wasn't fully familiar with.
Earth tones with bright accents. Instead of opting for plain white and green(which was the original branding for PediaHealth), Kntnt's design team looked to use Earth tones to veer away from the usual coloration that clinics use.
Kids nowadays get bored easily, so making sure that a brand's designs are interesting and nice to look at is paramount when working in the field of Pediatrics.